Where, oh where has my website gone? Yes, your website is “out there” somewhere in the far-reaching realms of cyberspace, but are people actually seeing it? It may be the tallest, brightest, and fanciest sign alongside that highway, but if no one uses that road any more, who will ever see it?
Searching for a needle in a haystack. Consider this: As of 2015, there were over 900 million websites populating cyberspace. When you jump on your computer and search for the latest hi-tech “whatchamacallit,” the massive chore facing “search engines” like Google, Bing, and Yahoo is obvious. What these search engines do is no simple process. They have developed extremely complicated mathematical formulas (algorithms) in order to categorize and prioritize all the stuff that is out there. These algorithms need to be continually updated just because there are so many hackers and spammers out there trying to cheat the system. (Buyer Beware: If someone is offering you a “too-good-to-be-true” guarantee to boost your ranking on the internet, then they are right – it is too good to be true or even honest! Underhanded methods are quickly discovered and your website could be penalized and lose its search ranking completely!)
While in today’s age, every company needs a website and online voice (does anyone ever use a phone book?), nevertheless, not all website clients need to be concerned about aggressive online marketing. For example, if you are the only company selling a “whatchamacallit v2.0” in a 10,000-mile radius, then you are sure to be discovered online with very minimal effort. On the other hand, when a company is offering a service or product shared by a marketplace filled with many other competitors especially in their specific geographical area, they will, of course, need a cutting edge for their online presence. Caution, however, should be used – especially in considering any high-cost, long-term marketing program until their edge has been discovered and developed.
For those who do feel their company needs more aggressive online marketing, DM WebCreation offers a product which we are able to implement in order to improve website ranking. This tool is called: Search Engine Visibility. You can read more about this product at the link below:
DM WebCreation’s Search Engine Visibility may not make your advertising billboard brighter, taller, or fancier; but, as a cost-effective SEO tool, it will definitely assist in directing more traffic down the highway where your billboard exists and provide that cutting edge you deserve.
DM WebCreation knows that maintaining a website is a ever-upwards and ongoing project. We are by your side to inspire creativity and usefulness in marketing that enriches your business.
[Stay tuned! Coming soon, right here on our blog: “Up Your SEO: Easy Steps You Can Take”]